ARKIB : 02/08/2003
Samsung Electronics accused of plagiarism
SEOUL Aug 1 - Samsung Electronics Co., a global cellular phone maker, is entangled in a plagiarism row in connection with its TV commercial for its popular mobile phone model, Anycall, industry officials said Friday.
The Anycall commercial, which hit the airwaves on June 21, shows a popular upstart singer and a dancer staging a dance competition to a "battle dance" music coming from an Anycall.
Sony Korea and local Internet users allege that Samsung must have copied its ad from Sony's commercial of its mini disk player (MDP) product.
Sony Korea said it has concluded that Samsung's commercial is the rework of its ad. However, the company said it has no intention to seek legal action or ask TV stations to stop airing the Samsung ad.
"We simply want consumers and the market know the truth," a Sony Korea official said.
Cheil Communications Inc., the producer of the Anycall commercial, denied the accusations, saying that "the commercial is based on battle dance, which is getting popular worldwide, so there must be similar scenes."
Advertising Web sites are flooded with messages alleging that the Samsung commercial is almost identical to Sony's MDP ad that has been run on local theatres since January.
"The concept of the Anycall commercial is just the same as that of Sony's advertisement," said an Internet user whose identity was not revealed.
Another Netizen asserted that Samsung must have plagiarised Sony's commercial, saying the ideas and motifs of the two ads are too similar.
Samsung's Anycall is a high-end cell phone model dominating the domestic market. - Oana/Yonhap
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